Some years ago, I was consulting with a church that had an unusual problem. They were in an excellent location, had a great looking facility, a well-done Sunday morning experience, and a good marketing plan that they claimed drew as many as 30 first time visitors each week. So, what was the problem? Hardly any of the first-time visitors ever returned for a second visit and the church was in a slow decline. With all the positives they had going for them, the leadership just could not understand why no one came for a second experience at their church and why they had been in this multi-year decline.